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MVP12 min2026-01-20

The 6-Week MVP Playbook: How We Ship Production Software Fast

Our week-by-week breakdown of how we take a founder's idea from architecture to production-ready product in 42 days.

Every founder we work with has the same fear: that their MVP will take 6 months, cost $150K, and still not be ready for users. We've built a delivery model that eliminates this fear by making progress visible from week two.

Week 1: Architecture Sprint

No code in week one. We define the data model, API contracts, infrastructure topology, and user flows. The founder approves a technical specification that serves as the contract for the entire engagement. This document prevents scope creep and misaligned expectations.

Week 2: First Working Build

By Friday of week two, the founder sees a deployed application with core navigation, authentication, and the primary data flow working end-to-end. It's rough, but it's real. This is the moment where abstract discussions become concrete product decisions.

Weeks 3-4: Feature Velocity

This is where the bulk of features land. Daily deploys to staging. The founder reviews progress every 48 hours. We prioritize the features that matter for validation — the ones that will tell you whether users want this product.

Weeks 5-6: Hardening & Launch

Error handling, edge cases, performance optimization, and deployment automation. By the end of week six, the product is ready for real users — not a demo audience, real paying customers.

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